TOPIC TALK: POSITIONING
Join our co-founder Lorenz Kilga and his Design Network Topic Talk on effective positioning. For us at Design Network, positioning hast two main components: a strategic and an operational one. First, it comes to a strategic decision, the positioning itself, and then to operational parts and the implementation.
Erleben Sie den Topic Talk Positionierung mit unserem Co-Founder Lorenz Kilga. Für uns bei Design Network hat die Strategische Positionierung zwei grundlegende Komponenten: zum einen eine strategische und zum anderen eine operative. Zuerst, wird eine strategische Entscheidung getroffen und darauf folgend operative Maßnahmen zur Umsetzung gesetzt.
Lorenz Kilga
Through his international experience in several strategy agencies and a master’s degree in Consumer & Retail Entrepreneurship, Lorenz Kilga discovered the desire for Innovation in itself. Since then, consumers have gained central importance for him and so the company Design Network got its final touches. Today he works with his Circle of Competence on innovative and creative strategies to solve modern challenges in the furniture industry.